Where to find Ruby on Rails developers for your next startup?

Where to find Ruby on Rails developers for your next startup?
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These days the internet is booming with nice useful products, sites, and apps that largely simplify the human’s life. Starting from tools to boost your development workflow (like Trello or Slack) and online shops and ending with social networks (for business as well!) and media applications. For the business owners, like as for the users, this situation is an outstanding opportunity to reach new horizons and to bring your idea to life. The new era of web solutions made it possible to enter the field even without enormous bank’s credit or raising money from the investors. Both variants of course possible too, but many startups avoided high risks by going the bootstrapping way. Whatever way you choose, you need developers! Of course, professional ones. But not the expensive ones (you run a startup). Rails developers might be just right for you in this case. The question is where to find Ruby on Rails developers for your next startup?

Despite some say that startup era has already gone, they actually mean that the startup culture became mature and more considerate. Nowadays, the startup owners are not just inspired students with nothing but idea and excitement. They are still young, but they have the knowledge, the example of their predecessors and plenty of different ways to behave (even against the scenario) and the room for experiments. As society change, they allowed to present any alternative reality they’re willing to create with their new application and software ideas. Literally, everything!

The startup idea

What prevents you from creating your next startup? The easiness of the access to all kind of needed information makes everybody as smart as 80-years-old CEO. Or maybe you think that your idea is not unique and somebody else is already working on it? Maybe.

But in this world, you can become successful even without the unique idea. The quality and the speed of its implementation are the two main factors that define your success. So to defeat competitors you have to be quick and even maybe launch your idea first as an MVP to try how it will work. If it’s a smooth sailing than go further, improve, add details, release and market your product.

Technology aspect, or why we choose Rails

How do you evaluate the technology you choose? Some of startup owners get lost on the tech stack stage. What technology to choose? The more they find out about the technologies to implement their idea, the more they can’t really decide on it. Because there are too many variants. And their amount grows every day.

For example, to decide on the technology, you have to consider:

  • Features
    Is this technology able to unlocks things that were just not possible before? Or it simply does the same as the rest or even less?
  • Stability
    How often developers do run into errors using this technology?
  • Performance
    What about the positive impact on your performance? Lighter bundle, faster load times?
  • Package ecosystem
    Package ecosystem is a sign that the technology has reached a certain maturity level like unambiguous solutions for common concerns, and good documentation.
  • Community
    If there’s no community beyond GitHub, better not take it.
  • Learning Curve
    How easy and fast it is for the new developer to jump into? This factor defines how many developers are there available for you to hire, and how they know the technology. It’s likely that the easier learning curve – the more qualified developers are.
  • Documentation
    How clear the documentation is? Does it cover all the aspects to discover the new technology?
  • Tooling
    Are you ok with presented extensions, utilities and so on?
  • Track Record
    If this technology has been around for 4+ years and is adopted by major companies and well-known tech consultancies, you can be more or less confident in it.
  • Team
    Of course, lone maintainers can also create major innovations, but are there any huge company behind? That is somewhat like assurance.
  • Compatibility
    Be aware. A fast improvement rate can also mean frequent breaking changes as new best practices replace old patterns, leaving early adopters to pay the refactoring costs. The technology worth taking is the updates are mostly backward-compatible, deprecations are handled with warnings, and incompatible older versions are maintained for two years or more.
  • Hype/popularity
    With enough popularity, the technology can attract more users and more contributors, which means bugs are found and fixed faster, a package ecosystem can develop, and everybody ultimately ends up better off.

There are many great technologies that meet all these requirements. But here in Syndicode, we think that Ruby on Rails is the best solution for the new startup. Apart from all the evaluation points above, here are some supportive facts:

  1. It’s lightning fast
    As a result, you can launch your product faster. Don’t forget that time is a critical factor for a startup.
  2. Rails is a complete framework
    Ruby on Rails is a ‘battery-included’ framework with many out of the box tools and solutions: database communication, schema migrations, email sending/receiving, WebSockets, internalization, caching, API mode and good security defaults.
  3. It has layered structure
    The MVC (Model–View–Controller) software architectural pattern is a simple and easy way to split application logic into separate layers with their respective responsibilities. Ruby on Rails follows MVC allowing developers to focus on what really needs to be done instead of making decisions over code organization (at least in an early stage of a project).
  4. RoR provides third-party components
    A huge collection of gems (third-party components) which significantly speeds up app development. Authentication (registration, login pages or through social media providers like Facebook or Google) is very easy to set up thanks to Devise gem. Building administration panel is simple with ActiveAdmin.
  5. It has strong support from DevOps services
    There are many hosting services with prebuilt Rails support, e.g.:

    • CircleCI
    • Codeship
    • Semaphore
    • Heroku
    • DigitalOcean
  6. Frontend tools support
    JavaScript and CSS preprocessors, such as Webpack or SCSS, can be integrated into an application in just a few steps. There are also lots of dedicated gems that support all popular frameworks like React, Ember, Angular or CSS tools.
  7. Code scaffolds are also provided
    Code scaffolds are auto-generated code snippets that can provide good basic defaults for new app components. They are ready to use in a few seconds. Their main benefit is that they make developers more productive in their day-to-day work.
  8. Don’t forget about convention over configuration strategy that saves dozens of lines of configuration and boilerplate code.

And as the main RoR disadvantage, you can name its scalability. But not anymore! Rails 6 will start making Rails scalable by default with parallel testing and improved support for using multiple databases.

There are many big companies that use RoR everyday – what makes Rails trusted technology. But maybe you want to know startups that used Rails before becoming famous?

Famous Rails startups

  • Airbnb
  • Crunchbase
  • Askfm
  • Dribble
  • We Heart It
  • GoodReads
  • Soundcloud
  • Pixlr
  • Basecamp
  • 37Signals
  • Shopify
  • GitHub
  • Codecademy

And more. Here you can find a short summary about 7 of them.

So, we agreed upon Rails for your next startup. This technology will help you to develop a secure and functional product in a minimum timeframe and with minimum expenses. Now let’s find appropriate Rails developers!

Where to find Ruby on Rails developers for your next startup?

We highlighted a few aspects for you to follow.

Money aspect

According to Clutch.co research, Ukrainian developers are the cheapest ones among other high-rated professionals. We do the same as USA specialists do, but two or even three times cheaper. And that is a huge advantage for your business, especially for a startup.

At Syndicode we charge 25–49$ per hour for Ruby/Rails developer depending on the developer’s level. In the US or UK, you will pay about 150$ per hour for the same developer. Moreover, Ukrainian Ruby/Rails developers are twice better in terms of quality, additional expenses, and the timeframe. This can be explained by high competition in the market. It happened so, that Ukrainian developers are pro-active and most of them obtain large skillset that helps them to solve any task no matter the complexity.

It often happens that a Rubyist came from other programming languages and also have some level of functional programming. These types of developers are utmost valuable because of their ability to understand both startup and the large-scale business needs and also predict some future needs or improvement.

In case you’re interested and want to compare, here you can find the average salaries for Ukrainian programmers. And some data about average programmers salaries in the US and Western Europe can be found on StackOverflow.
By the way, Eastern Europe in 2018 is considered as the cheapest region for hiring dedicated developers. And in 2019 Ukrainian software developers considered the best in terms of code quality and IT service exports. Read 4 main reasons why hire Ukrainian software developers.

Experience aspect

What are the key criteria you have to apply for search? If we talk about a single Rails developer, you can name talent and responsibility among the priorities. This developer might have even not much experience but to be smart enough to ensure you about his or her proficiency level. But to be honest, you unlikely to hire only one developer. In most cases, you hire the team of developers or let software development company do it for you. That is called outsource.

So what will you value the most when outsourcing a software development for your startup? We solved this dilemma for you.
Experience is the main criteria for reliable software development team/company.

  1. Experience. A software development team or company you hire need to have at least several years of successful work to gain enough proficiency
  2. Portfolio. Better for them to have at least several neat projects in the portfolio to show what they can do. Testimonials from previous clients are welcome
  3. The number of developers. There is no need in hundreds of programmers (as you hire just several). But the complete team should provide all your needs. And depending on a project size you should have at least 2 or 3 programmers working on it
  4. Technology and innovation in the core. Make sure they are working with up-to-date cutting-edge technologies. In the case of working with Rails, this criterion is automatically met.
  5. Experience of distributed teams. That matters a lot if your team works remote or you travel while the project in development.

Taking into account the last criterion, Ukraine is located in GMT+2 timezone. That means that if you’re located, for example, in New York (GMT-5), we have 7 hours difference, and that is quite convenient to set calls when you wake up (in Ukraine we’ll have evening). You can always be on-call with your development team in case you need to hear the progress report or explain some requirements.

Education aspects

There are many universities in Ukraine that provide a good IT education. But in common, methods you can meet there are quite different from those are typical in Europe and USA. Here we have the next trends that provide positive tension on the future IT specialists:

  1. Switching to the English language.
  2. Merging with the industry.
  3. Remote education.
  4. Competitions in programming.

All of these trends tend to educate and prepare future programmers to the real challenging tasks they will meet while working in the industry. Most of the developers know English at a good level which simplifies communication with American and European clients.

Find out more about IT education in Ukraine.

Technical aspects

When hiring a developer (or team) make sure to set the milestones. Despite that, with Rails your product will be ready very fast, you still have to set a time to develop.

What else should you define?

  1. Discuss with the team the features and the functions you want to have in your product.
  2. UI/UX design.
  3. API, backend architecture, and quality control.
  4. Testing. Even if your first product is MVP. Always.
  5. Deployment.
  6. Maintenance and support.

At Syndicode we always discuss and consider all the development stages before signing a contract. A discovery session could be very useful when you have just an idea but no other technical requirements yet. Among other Custom Software Development Companies, Syndicode is different by the level of client-developer communication – we have the open line communication so no misunderstandings on a tech stack and product functionality will appear.


After all, we discovered in this material that it will be logical to advice:

  1. Hire Ruby/Rails dedicated software developers in Ukraine!
    Most of the Ukrainian developers are educated, professional and not very expensive. Plus, they have a good level of English.
  2. Make sure you hire trusted and experienced developers what is visible from their portfolio and easily discovered from the interview.
  3. If it’s possible, take advantage of working with software development company. The company will do the tech work for you (including documents, taxes, recruitment if needed and so on). More reasons for that are shown in the article about marketplace development outsourcing.


As custom software development agency, Syndicode is extremely proud of the fact that we did contribute to a large amount of great Rails solutions. Explore our portfolio to find more about the projects we completed! Contact us if you want to hire Rails developers for your next project!

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