It happens often that when we see something attractive we start to think it has positive qualities. Beautiful people are smart and kind, attractive food is always delicious and calm blue sea is always warm and full of peaceful creatures. This kind of cognitive feature has a name in social psychology: the “halo effect.” We will talk today about something similar that happens in UX and will present you the tips to design attractive forms for people to submit them.
“Attractive design makes users more patient and tolerant. And when it comes to form-filling—a task that often causes impatience and frustration—that is crucial.”
Certain tips work precisely and we can make a list of the most successful:
- Use recognizable fields. Radio boxes, image picker fields, checkboxes. Users can look at them and understand what they’re being asked.
- Keep design consistent. Users shouldn’t think about design too hard. Repetition and reliability are crucial.
- What we learned about form design from rebuilding our own. The visual identity had to be different from all the other forms out there.
- One-thing-per-page. As content multiplies, we begin to feel overwhelmed.
- Give context. It’s frustrating when you miss a field or answered something incorrectly, but you don’t know what.
- Size matters. Like all other beautiful things, everything should be well-proportioned
- Prioritize glance-ability. Users should know what happens after each click. Usually, they read only 20 percent of the content.
Attractive design makes users more patient and tolerant. And when it comes to filling some task, that is crucial. Remember this and find more useful examples here.
We also collected all the main principles and great tips on animation in UX design. Stay tuned!