“Simplicity, wit, and good typography.” It’s all about today’s topic. We want to add one more tool the collection of good design practices. Meet Helvetica Now – 21st-century facelift for well-known font.
Helvetica Now is a new chapter in the story of the best-known typeface of all time. It’s available in three optical sizes — Micro, Text, and Display and every character in Helvetica Now has been redrawn and refit; with a variety of useful alternates added. It has everything you can love and everything you can need for typography today. Helvetica Now contains 48 styles and family package options.
It comprises 48 fonts, consisting of three distinct optical sizes: Micro, Text, and Display. Each one has been carefully tailored to the demands of its size. The larger Display versions are drawn to show off the subtlety of Helvetica and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces.
There’s also an extensive set of alternates, which allow designers the opportunity to experiment with and adapt Helvetica’s tone of voice. This includes a hooked version of the lowercase l as well as a rounded G, and a straight-legged R, a single storey a and a lowercase u without a trailing serif. In the past, designers had to nudge, trim and contort the design to create stylish display-type lockups with Helvetica. Helvetica Now Display was designed and spaced with those modifications in mind, saving effort and providing more consistent results.
“This is the typeface Max Miedinger and Eduard Hoffmann would have designed back in 1957 if they had known about offset printing, small screens, browsers, digital design tools and UI designers.” says Erik Spiekermann, founder and partner, Edenspiekermann
“I like that there are more weights and alternate characters like the ‘R’,’ says Chris Do, founder, The Futur. “The typeface feels very familiar but to the trained eye, you can spot subtle differences – which I like!”
Try how it works here.
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Btw, to get topic in details read our comprehensive UI/UX design guide.