We, as humans, don’t like to leave things unfinished. We are motivated to finish a set of tasks, even with no further reward other than the satisfaction of completing them. That’s part of the digital psychology that we have to keep in mind when working in the design. And if you are interested to find out more, we would like to present you a guidebook by Daniel Stefanovic. Digital Psychology is a free library of psychological principles you use in design. Read and learn!
Digital Psychology – a free library of psychological principles and examples of the customer experience to connect with users. It was written by Daniel Stefanovic and consists of such parts as:
- Commitment and Consistency
- Loss Aversion
- Need to complete
- Social Proof
“People are pack animals. We are more likely to do something when presented with evidence that others have done it, more than we are willing to admit. This behavior applies in particular when we are unsure of what to do.” – that’s what the author says about Social Proof. The author gives a lot of numbers, researches, statistics, and data that can’t leave you indifferent.
Use this as a guide to learn more about enhancing the customer experience and connecting with your users.
By the way, do you know how to get color accessibility in product design using the principle that you already know? We’ve got some ideas.
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