The animation is not the art of drawings that move but the art of movements that are drawn. We know the value of animations for the modern web, that’s why we couldn’t miss the news about InVision released Animation Handbook with principles of motion design in UI. And we would like to share it with you.
The Handbook was written by Ryan McLeod, a self-taught designer with a masters in Computer Science. He designed and developed the game Blackbox, which won an Apple Design Award in 2017. It has also become a testbed for interaction design and accessibility innovation. The book consists of the following sections:
- Motion’s purpose. Understanding the value of motion is essential to designing more human experiences.
- Principles of animation. The seven animation principles for the design that make the magic of digital products approachable.
- Animation collaboration. Lessons from Zova Fitness, Headspace, Google, and Lyft that put principles into practice.
- Taking animation further. How thoughtful animations built with a cohesive strategy will ensure greater trust with users.
The Handbook also provides with the additional video and audio interviews with leading designers at Google, Headspace, Lyft, Zova Fitness, and more.
You have a great possibility to try how it works here. Make that world a brighter place!
As a Ukrainian software development agency with huge expertise in UI/UX design, we can also recommend lax.js, a plugin to create animation scroll effects. Or skip all those theories and hire Syndicode for your next appealing design!