It’s a well-known fact, that Artificial Intelligence and Machine Learning can give a business competitive advantage. Today we’ll have a glance at how thredUP uses AI in resale. It is one of the most trusted fashion resale websites for consumers to buy and sell like-new clothing online and one of Syndicode’s clients.
The fashion industry is famous for its wasteful approach. thredUP found a solution and involved AI to make this process more efficient. The company diverted about 100 million items and saved shoppers a lot of money. They used AI for such purposes:
- Pricing. The system implemented image recognition with automated visual tagging, attributions based on necklines, label name, color, patterns, fashion edginess, etc.
- Personalization. AI made it possible to establish a retail partnership that is based on customer loyalty, time spent on choosing the items and own box solutions.
- Styling services. The innovations and ML help the stylists in fulfilling the customer’s orders based on his/her history, as well as analyze what he needs according to the trends and his/her tastes.
They handle the photography and listings, so really all you have to do is clean out your closet, fill up your box, and leave the rest to the professionals. Read more on how the company managed to apply AI here.
Like with thredUP, Syndicode has helped many awesome startups! Meet some of them on Syndicode’s portfolio page.
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