This is an English translation of Serhiy Berezhnyy original article with the working name ‘outsourcing vs product’. Syndicode recently found his thoughts on the topic ‘why not every company able to develop a product’ quite reasonable. Moreover, this opinion shows why we have such situation in development when many unicorns fail. So we decided to deliver this utmost useful material for the English-speaking community. We called it ‘Why not every company able to develop a product. Outsourcing vs product’. Enjoy!
After you found the investor for your startup, ‘kickstarted’ or bootstrapped it, you can launch. But what’s next? How to market your product? In this article, we will share with you some information about ways you can sell your product and some vital things your product manager, marketer and sales manager must be acknowledged with.