Earlier we wrote about Horizontal and vertical types of online marketplace platforms. But in recent years we encountered with a new platform type – global one (like eBay). Let’s compare the three types of marketplace platforms: Horizontal vs. Vertical vs. Global.
When you talk about marketplaces you definitely hear words like B2B or peer-to-peer. What are they and what do they mean? These are the types which classify marketplaces. And for now we want to tell you about these existing types of online marketplaces.