Many of us like hamburgers. We are not an exception. And we are talking about the hamburger menu, a navigation element you can find on websites, apps, and programs. And what did you think about? It’s a very popular tool for mobile UX design. So, let’s explore the ‘Hamburger menu’ advantages and disadvantages here.
The hamburger menu, or the hamburger icon, is the button in websites and apps that typically opens up into a side menu or navigation drawer. It was created by interaction designer Norm Cox for the Xerox Star personal workstation in 1981 as an easy way to communicate to users that the button contained a list of items.
3 pros of the hamburger menu
- The hamburger menu is ubiquitous—found everywhere from apps, to websites, to computer software and video games.
- It’s a simple solution. It’s unassuming. And it doesn’t get in the way of your user’s experience. So, if you’re looking for a way to include easy access to your navigational menu without bogging down your users, a hamburger menu is a good answer.
- The hamburger menu can be a great place for navigational buttons that don’t directly service the goal of your web page.
3 cons of the hamburger menu
- One of the biggest gripes designers have with the hamburger menu is that it immediately makes whatever is in the menu less important.
- Hamburger menus have dramatically lower click rates (and engagement) than other buttons, which can be attributed to a number of reasons. They are hard to reach, for instance.
- Any good designer knows that making users go through extra steps to get to their end goal is a big no-no. The hamburger menu does exactly that.
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Meanwhile, read more about great tips on animation in UX design.
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