If you run your online business, the question of a sales funnel or a purchase pathway could bother you quite often. How to make your site visitors buy things online? What encourages them to press “buy” button? Companies like Amazon, Facebook, and Netflix set increasingly sophisticated and demanding digital experiences you have to consider. Learn how to optimize the purchase pathway to make your users happy.
Our job should be to make it as easy as possible for the user to accomplish their goal, and get out of their way, right? That’s why we have to learn all the factors that impact conversion rates. Make every element of your user experiences as clear as you can. User experience matters the most when we talk about the convenience of interacting with your product. Act like you are the user and find out what the user feels.
To build the perfect friendly purchase pathway learn the basic stages of it and fixes you can make to improve it here.