SaaS marketing tool
The Syndicode team has skillfully navigated a project where the timeline and budget were tightly set from the start, even though the technical specifications weren’t initially clearly defined.
Services
Technologies
An Australian startup aimed to create a SaaS marketing tool as part of their preparation for the Amazon Conference.
Many social media platforms, including Instagram, restrict users to just one clickable link in their bio section. This limitation makes it difficult to promote a variety of products or services effectively.
Instalink provides users with the tool to enhance their product and service visibility on social media. It enables them to create a personalized landing page and a concise link that can be distributed across various social media platforms.
View websiteSolution delivered
Designed and built a fully customizable landing page and link tool.
Challenges overcome
Created the product from scratch within a strict budget and timeline.
Business problem solved
Delivered a solution ready for demonstration at a crucial event.
The client is a business person with limited knowledge of the technical aspects of software product development. As a result, they were uncertain about what could realistically be achieved within the expected timeframe and struggled to set realistic expectations.
The solution needed to be completed by a specific deadline. Additionally, the client did not intend to seek more investment at that time. These factors combined left little to no room for trial and error or unforeseen modifications.
Syndicode’s team began with a business analysis phase, conducting market research to identify competitors and define a unique positioning for the product.
This initial phase helped set realistic expectations about what could be achieved within the given time and budget constraints.
After gaining a clear understanding of the market and the client’s needs, we provided a comprehensive product development plan, along with detailed time and cost estimates. This ensured that both the client and the development team had a clear roadmap and aligned expectations, crucial for adhering to the set deadline and budget.
Our team created the UI/UX design for the product and applied the best software development practices to implement a highly customizable and intuitive solution. The key features of Instalinks include:
These features were designed to ensure the application was both versatile and robust, capable of smoothly integrating with various social networks and websites.
Throughout the development process, our engineers used iterative development techniques to continuously refine the product based on feedback from the client and end-users. This adaptive approach helped manage any unforeseen issues and changes in scope, ensuring the project remained within the predefined constraints.
After launching InstaLinks, Syndicode continued to support the product and suggest marketing activities to increase user adoption.
/ Ruby on Rails enabled quicker deployment of functional features, which was crucial for this project;
/ React facilitated the development of a responsive and visually appealing frontend that dynamically displays content based on user interactions;
/ JavaScript was used to manage various client-side scripts that enhance the functionality of the InstaLinks platform, including event handling, asynchronous data fetching, and dynamic content updates.
The Syndicode team helped the client translate their vision into actionable tasks and provided social media influencers and marketers with an effective tool to boost their brand.
Thanks to the joint effort of Syndicode’s and the client’s teams, InstaLinks gained around 500 clients on its first day after launch. Less than a year later, the client recouped their entire investment. During that time, InstaLinks attracted users worth $50,000.
Following the client’s guidelines, the Syndicode team created the InstaLinks service from scratch to offer users a simple and effective way to build their brand profile and gain stable profit. The solution delivered allows Instagram influencers to keep their bio links altogether.
On the first day, InstaLinks got almost 500 clients. With the help of marketing activities suggested by the Syndicode team, their number is constantly growing.
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