Choosing user research methods

Choosing user research methods
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You should remember our list of user research tools list in 2018. We tried to collect the best tools for you and today we are going to expand this topic and talk about choosing user research methods. How do you know which user research method is the right one for you? We’ll help you to answer that. 

Remember, look at usual things with unusual eyes and you can see more. Here’s an overview of different user research methods that will help you make the right choice.

User research methods

  • Use interviews to gather qualitative data about your users. This research method requires you to meet with users.
    • Avoid questions that have “yes” or “no” answers, as well as leading and vague questions.
    • Be ready for different answers, and prepare follow-up questions based on your research goals.
    • Prepare an interview script beforehand
    • Keep your reactions neutral at all times during the interview.
    • Organize the collected user data in an easy-to-read format.
  • Use surveys and questionnaires get feedback from users. They are similar to interviews but differ in the level of detail.
  • Use A/B testing so you have two variations  of a design to determine which users positively respond to the most.
  • Use card sorting as a cost-effective research method that will help you validate your information architecture.
  • If you have to choose just one user research method, then a usability test will be your best choice.

Read the original material by Adam Fard here.

Learning more about your users and the way they interact with your product in a moderated and unmoderated setting is essential to building a product that users will love.

Read our comprehensive UI/UX design guide to learn a detailed theory behind the great visual solutions!

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