The digital revolution forever changed the recruitment process. Modern online job search websites replaced old-fashioned newspaper ads. For 51% of applicants, they are the primary source for finding a relevant vacancy.
To prove the effectiveness of these platforms, we have collected data about the most famous job board websites. If you have ever wondered how to build a job search website, these figures will encourage you to proceed to action.
- Almost 641 million unique global users visited the website Indeed.com in June 2021 – Statista.
- In 2020, at least 67% of recruiters relied on Linkedin when searching for new staff members – Novoresume.
- Glassdoor has over 55 million unique global visitors – Glassdoor.
- 10 job postings are published on Indeed per second globally – Indeed. This figure makes it one of the largest job board platforms.
- Approximately 87% of recruiters use Linkedin regularly – 99 firms.
As for Linkedin, here are some interesting facts about this platform.
How to build a job search website: the Syndicode way
Syndicode is a software development company located in Ukraine. We have dozens of profitable job board websites under our belt. Such expertise suggests that we know how to build a job search website the right way.
Today we are eager to tell you about our project Fuzu, the #1 career platform in Africa.
Initially, the customer had a legacy code that was too difficult to maintain. So the client wondered how to build a job search website that will replace this low-tech solution.
Here we should mention the tight timeline as a challenge for our team that came with this project. The key question for our team was how to build a job search website within only one year.
By meeting this requirement, the customer would fulfill the obligations to investors and raise a new round of funding.
Looking ahead, we are proud to say that we delivered the project within the specified timeline. This way, the customer raised a $6.6 million Series A round of financing.
Now let’s take a closer look at the solution built and value delivered.
Our team decided to create a job board website from scratch. We made the platform fast-loading and SEO friendly to help Fuzu rank higher in search results.
Each African country got its separate version. Now users can view personalized content based on the country specified in the profile.
For users’ convenience, we have created a separate portal for applicants and employers.
Thus, we built a customizable CV builder with free and paid templates. The latter allow users to choose the background color or page layout, and define the information they want to show.
Another benefit for applicants is a reward system. Users get Fuzu Points and use them to purchase the Fuzu Premium product on discount.
Finally, there are different courses that help applicants learn new skills to advance their career.
As for the functionality for employers, we should mention a machine learning algorithm that finds candidates best suited for a particular job role and the ability to select a status for each candidate (applied, scheduled, interviewed, offer sent, or rejected).
Also, we applied new UX and UI approaches to create a job board website with user-friendly web and mobile versions. This way, we made sure that the solution offered users a seamless experience regardless of the device.
How to create a job search website? We know that for entrepreneurs who have nothing to do with software development this question can become a challenging task.
So analyzing the challenges we faced while working on the project Fuzu and solutions we have found to overcome them, we decided to create a step-by-step guide explaining how to build a job search website. We hope that it will shed some light upon this topic issue.
How to create a job search website
Follow the steps below to find out how to build a job search website that will bring value to both companies and applicants:
1. Conduct market research and choose the most suitable business model.
2. Select the must-have functionality.
3. Add some killing features that will distinguish your platform from the competitors.
4. Build an MVP of a job site aggregator
5. Develop a fully-fledged job search website.
6. Choose the right development team.
7. Define the cost of starting a job board website.
Step 1. Conduct market research market & choose a business Model
Without market research, even a potentially brilliant business idea is doomed to failure. You may invest a lot of money only to discover that nobody actually wants your product or service.
Market research will help you avoid such a mishap. You will get crucial data about the target market, potential customers, and competitors. By analyzing this information, you will be able to create more than a clone of Indeed or GlassDoor. You will find out how to build a job search website that will bring exceptional value to your customers.
To start with, define what type of job board website you are going to build. For this reason, take a look at the existing job search solutions. Are they local or international? General or specialized?
At first sight, the idea of building a general job search website seems very tempting. This way, you can reach out to a broad audience and get more customers.
However, we would recommend that you narrow your focus and choose a less crowded niche. For example, consider starting a job board website for healthcare workers or insurance specialists. Thus, you get a better chance to stand out from the competitors.
For your convenience, the main types of job search websites are summarised in the table below:
|Classification||Types of job search websites||Examples|
|WNYJobs (the first regional employment website in Western New York), Totaljobs (UK)|
|By skill level||Senior level skills|
CareerBank (finance), Health eCareers (healthcare), K12JobSpot (education)
Choose a business model
You want to launch a profitable job search website, not a charity project. Right? In this case, the choice of the most suitable business model becomes your top priority. To put it simply, if you wonder how to build a job search website that will bring you stable profit, decide how to charge users for accessing your platform.
So how do job boards make money? Let’s find out.
This revenue model supposes charging employers for publishing their job offering on your platform. For example, Dice takes $495 for a single post that will be displayed for 30 days.
Pay per click (or lead)
You can allow companies to post their vacancies for free and charge them when a potential employee shows some interest in the vacancy.
By paying a monthly fee, employers get the chance to publish an unlimited number of job offerings during the month.
Different plans and packages
You can offer users different packages that differ based on the functionality included. By providing them with several options, you give users flexibility to choose the solution the most suited for their budget and business goals.
Below you can see the packages offered by the job board website Fuzu:
Sponsored job post
If employers need a better display for their vacancy post, you can highlight their job offering for an additional fee. Also, you can charge them for promoting their vacancy on social media or partner websites.
Career services fees
If you wonder how to create a job search website that will stand out from the competitors, you may offer additional career services at extra cost. They can include writing a CV or providing some useful tips on passing the interview successfully.
CV access fee
Finally, you can charge employers for giving them access to job seekers’ CVs. This business model can be very profitable provided that there are a great number of applicants on your job board website.
Step 2. Select the must-have features for a job search website
So you have defined how to monetize your job search website. Your next step is to decide what functionality you will offer to users.
Traditionally, job search websites are oriented on both employers and job seekers. So choose features that will help you find out how to build a job search website that will satisfy the demands of both parties.
Let’s discuss each feature set separately. It should be noted that the features mentioned below are required for building both a fully-fledged job search website and its MVP version.
Features for job seekers
Enable applicants to create a personal account on your job search website. Make sure that they can fill in their basic info. It includes personal details, education, skills, work experience, and languages. Also, provide job seekers with an opportunity to upload or build their CV.
Vacancy search and filters
A broad system of filters will help candidates specify their job request more accurately.
For example, the job search platform Fuzu created by our team allows job seekers to filter results by publishing date, profession, industry, and seniority.
Job seekers can check the basic company information here. Also, they can view a list of their vacancies, view photos and check the links to social media. But what is the most important thing there is the ability to read honest reviews from employees and other applicants.
Both applicants looking for their first job and seasoned professionals wanting to save their time will benefit from this feature. Here they will have a questionnaire where they will enter main information related to their education, job experience, and skills to create a professional resume.
Apply for a job
When an applicant has finally chosen a specific company or employer, this functionality allows the job seeker to attach a CV or cover letter and send them to their potential employer.
Features for employers
Job posting functionality
Companies should be able to create a job post in mere seconds. For this reason, provide them with a wizard form where employers can specify the key details related to a job offering. They include the position name, requirements, responsibilities, and working conditions.
This functionality allows employers to specify the basic information about their company. The key data include the industry, location, company size. Here organizations can also offer the link to their website or social media accounts.
The company profile on job search website Fuzu looks the following way:
This functionality allows recruiters or human resource managers to view the statistics related to the job offering, such as views, clicks, or applies. Also, the employers can make notes about each candidate and set a specific status (rejected, screened, or hired).
Resume search and filters
Employers can also benefit from an advanced filtering system. By specifying the education level or professional skills of the future employee, they increase their chances to find the most relevant candidate.
To sum up, the table below highlights the functionality for both employers and job seekers you should consider in the first place:
|Functionality for employers||Functionality for applicants|
|Company profile||Personal profile|
|Analytical dashboard||Employer’s profile|
|Job posting functionality||CV builder|
|Resume search and filters||Search and filters|
Step 3. Choose of Killing Features for Job Search Website
Today, you will not succeed with a standard job search website. To make it big, you need to think outside the box, create new ways to satisfy customers’ demands.
The sure-fire way to reach this goal is to implement extra features, which your competitors do not have. By offering users a unique, non-conventional way to address their issues, you will win the customers’ recognition. As a result, your website for job seekers and employers will get the boost it needs to bring your stable income.
So let’s take a look at some killing features you may implement on your job board website to make it different from dozens of similar platforms.
The outbreak of the Covid-19 forced many companies to switch to remote work. In these new circumstances a video interviewing feature can become a silver bullet for recruiters.
Application tracking system
With this feature, recruiters can easily track the progress of the candidates on the way to employment. To be more specific, recruiters can check whether the applicant passed screening or provided the required documents.
Assessments can increase the efficiency of the hiring process. By checking the skill assessment results provided by a candidate, recruiters can define whether this person is suitable for the specific vacancy.
This instrument can save recruiters a lot of time. With CV scraping they automatically go through dozens of CVS to match skills mentioned there with skills required for a particular job opening.
While working on building a job search website Fuzu, we aimed at making it unique, different from other solutions available on the market. The killer feature of this project is a machine learning-based system that finds candidates best suited for a specific job offer.
This way, we significantly simplified the recruitment process for the customer.
Step 4. Choose the development approach
You have chosen the revenue model and the functionality for your future job search website. Here comes the most exciting part: the development approach. We recommend that you choose it wisely, since it will impact the project timeline and the final cost of a completed job search website.
So let’s take a look at three available options:
Content management systems
There are several popular content management systems you can use if you wonder how to build a job search website as quickly as possible. These are Drupal, Joomla, Mangento, and WordPress.
Speaking about WordPress, we have gained vast experience in building websites with this CMS. We will build you a successful and cost-effective solution.
The key advantage of content management systems is a big number of templates, themes, and plugins that give you enough freedom of actions.
However, this option is not flawless. First, if there is a crush or a bug, you will require at least minimum technical background to fix it. Besides, you will not be able to use plugins or themes from other platforms.
Finally, you may face scalability issues. Based on our experience, we can say for sure that this is the biggest issue for customers using a CMS for website development purposes.
Ready-made software solutions
Alternatively, you can choose SaaS job board software such as Recooty or Smartjobboard. As the previous option, ready made software will work for you if you wonder how to start a job board within a few days.
With these products, technical skills are not required. Besides, you do not have to worry about crashes, bugs, or performance falls. Your software provider will take care of any technical issue.
As for the drawbacks of SaaS job board software, we should mention the lack of control and zero customization. You will not be able to use a custom template or add new functionality.
Custom software development
Finally, we come to the top range solution, which is custom software development. It is also the most expensive solution but if you want to find out how to create a job board tailored to your specific business needs, you should definitely try it.
By choosing this approach, you will get a unique scalable solution. It will take into account all your specific requirements. Besides, you can always add new features to provide users with the best experience. The product delivered will have a distinctive design that will help you stand out from the competitors.
Step 5. Start with an MVP of a job board website
If you have chosen a custom software development approach, we recommend that you start with a minimum viable product.
There are several reasons to launch an MVP of a job search website before building a fully-featured software solution.
The first one is cost-effectiveness. With the minimum viable product concept, you can test the market demand for your solution without investing too much money. There is no need to build some complex functionality. The basic feature set showing how your product will address issues of your target audience will be enough.
When building an MVP of a website for job seekers with Syndicode, you can be sure that the basic functionality will be defined from the very beginning. This way, you can avoid paying extra money for rework.
The second reason is the fast launch. It will not take long to create a software product with limited functionality. Consequently, you can release it to the market pretty quickly.
So what does this fast launch give you? First, you will get valuable feedback faster. As a result, you can improve your offering in no time. Besides, you can test your marketing strategies earlier as well. As a result, you will be able to promote your business wisely.
As soon as you get feedback from pioneer users, you can improve the existing solution.
Step 6. Choose the right development team for a job search website
So you have decided that custom software development is the most suitable approach for your business. Now you are a step closer to getting a unique solution that will help you beat your market rivals. All that is left to do is to find a reliable software development company.
So what should you focus on when choosing the right outsource development partner? Let’s find out!
Experienced software development companies have vast industry knowledge. To be more specific, specialists there know all rules, policies, and main regulations related to a specific domain, in our case, job search websites. So you can be absolutely sure that they know how to build a job board website complaint with them.
If you consider starting a job board website that will operate in countries of the European Union, they should be compliant with GDPR (General Data Processing Regulation). This legal rule protects users’ personal data. To follow this rule, software developers can integrate anti-scrappers. They will prevent other job board websites from copying the sensitive information from your platform.
The technology stack
Another thing that deserves your attention is the technologies used in the software development company. Their technology stack should include mature programming languages, frameworks, libraries, and testing tools. These technologies have already proved themselves. They do not have any bugs or vulnerabilities and have an extensive community.
At Syndicode, we can use any programming language or framework. Still, Ruby on Rails is our preferred option for writing the back-end of the apps we develop.
The great number of ready-made solutions called gems speeds up the web development process. So if you decide to create a job board website with the Ruby on Rails framework, the cost of a completed web solution will be lower compared to other programming languages and frameworks.
When it comes to front-end technologies, we opt for React.js, Angular.js, and Vue.js. The most beneficial option here is React, since it has the best ratio cost/quality/development speed.
What team will you need to create a job board website?
To start with, the final team composition may vary based on the project complexity or timeline. However, it is safe to say usually the software development team you will need to create a job board website consists of 5 specialists, as in:
- A back-end developer
- A front-end developer
- A designer
- A team/technical lead
- A project manager
How much does it cost to create a job board website?
Based on our experience, we can say for sure that you will need at least $150,000 to create a job board website with limited features, the so-called MVP version. As for the timeline, our development team will require 2000 hours minimum to complete your project.
During this time, we create a job board website with the following functionality
- Employer’s/applicant profile
- Search and filters
- Analytical dashboard
- Job posting functionality
- CV builder
- Apply for job
As for the cost to create a job board website with extensive functionality, it will be twice as much as the MVP development cost, $300,000 to be more specific. As for the timeline, it will be doubled as well.
Apart from the functionality mentioned above, the extra features we will build include but are not limited to:
- Video interviewing
- CV scraping
- An application tracking system
The job search niche is very big, and you can easily get the upper hand there. All you have to do is to have a brilliant business idea and knowledge of how to build a job search website properly.
There are different ways of monetizing a job board website. For example, you can charge employers to post a vacancy on your platform or access job seekers’ CVs. Alternatively, you can offer employers some advanced functionality for an additional fee. Another popular revenue model is pay-per-click, where you charge employers when an applicant clicks on your job post. Finally, we should mention subscription and sponsored job posts as common ways of getting profit on your platform.
If you wonder how to build a job search website, follow these steps. First, choose your niche. Decide which platform you are going to create? General or narrow-focused? Local or international. Your next step is to define the revenue model. Here you have many options such as subscription, premium packages, pay-per-click, and sponsored posts. After that, define what functionality you will offer to both employers and applicants. Then consider adding killing features that will distinguish your solution from the competitors. The next thing is the search for a software development company that will build your product. We recommend starting with building an MVP of your job search platform to verify your business idea.After you get initial feedback, you can develop a fully-fledged website and put it on the market.
Turning to the Syndicode team for Job Board Development is the right solution for several reasons. First, we have gained a lot of experience in building such products the right way. All our projects have broken even within their first year. Today they bring their owners a stable income. Second, we are a fully-cycle development company meaning that customers can count on our support at each stage of product development, from idea validation to after-launch maintenance. Finally, we hire only the most talented, experienced, and skilled professionals so you can be confident of the highest quality of the services we deliver.