Senden24 – 1 hour delivery MVP marketplace development

Senden24 – 1 hour delivery MVP marketplace development

senden24 is an instant delivery service in the last mile 1-hour delivery business. It is free for shoppers who can purchase goods in local stores. They get all their bargains as soon as they arrive home. Our senden24 story is a three-sided marketplace development project in a nutshell. The senden24 service delivers for customers from shops with different delivery service providers be it a courier on a bike, taxi or expresses delivery companies. senden24 drops the price of delivery by aggregating multiple deliveries into one job.We helped to create a minimal viable product to start operations in Berlin, Germany. With the client, we managed to develop senden24 product including promo website, android mobile app for courier, delivery service order web form for shops, and platform administration backend, with the modest budget in 2 months time. After MVP marketplace development extra job was to get out JavaScript game to celebrate Easter and to support marketing efforts.The idea was to make an attractive brand that will take people’s attention and at the same time will be close to them and imply trust in delivery services. While researching, we noticed that warm gamma is peculiar for Berlin. Red and yellow are colors of Germany flag. Mixing them you get orange. This color commands attention without being as overpowering as red and more dynamic compared to yellow. Orange is a symbol of energy being friendly and inviting. Most important, Orange is present in major Worldwide delivery and postal services. We highlighted the speed of 1-hour delivery by also visualizing movement in the logo. A simple flat style was chosen for custom illustrations.HEX: FE7924

RGB: 254, 121, 36
CMYK: 0, 66, 95, 0HEX: 282828
RGB: 40, 40, 40
CMYK: 71, 65, 64, 86HEX: 555555
RGB: 85, 85, 85
CMYK: 64, 56, 55, 31HEX: F8F8F8
RGB: 248, 248, 248
CMYK: 2, 1, 1, 0HEX: B5B5B5
RGB: 181, 181, 181
1234567890At the stage of MVP development for market validation, senden24 has had minimalistic one-page promo site. The promo site has featured the logo, hero image, slogan and few possibilities:

  • Subscribe to newsletter
  • User form to recommend store
  • User form to register your store as partner

Immediately after MVP development phase, we ran a short development cycle to add few pages to promo site:

  • Interactive storytelling page to explain how send24 works
  • Pricing page that only states that service is always free for shoppers
  • Team page featuring onsite and our team

senden24 is a three-sided marketplace. The platform serves a shopper, a courier, and a shop. For shops, senden24 has to offer quite advanced digital experience. However, for market validation delivery dispatch order form was enough. Thus only this functionality for shops was in the scope of Ruby on Rails MVP development.Shops get more shoppers and sales. Shoppers get free 1-hour delivery. What do couriers get? They get jobs! To make their work easier we developed Android mobile app where they can take jobs optimizing routes on the map, the number of orders served, shopping bags, delivery origin, and target locations to make the best income with senden24.We created HTML5 catcher trivia game to celebrate Easter and help senden24 to spread the word about their service in social networks. In addition to the game itself, it has tournament table backend.HTML 5, CSS 3, SCSS, GitHub, Heroku, Haml, Ruby on Rails, Sendgrid, PostgreSQL, jQuery, Redis

Berlin, Germany

2 UI/UX designers
3 Ruby on Rails full stack developers
2 Android mobile developers
1 QA engineer
1 Front-end developer

January 2017 – present

CEO & Founder

Anton and his Team with Syndicode did a great job. We always got delivered high-quality UX/UI and coding in time. We are very happy to have Syndicode as a partner.

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