CRM for an agro-business company

Ukravit. Syndicode portfolio

About the project

UKRAVIT Group is a Ukrainian national leader in the market for plant protection products and micro fertilizers.

UKRAVIT specializes in producing and selling pesticides, drugs for killing rodents and domestic insects, and fertilizers for resource-saving agriculture.

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  • Categories:
    Mobile, Ruby on rails, SaaS, UX design, Web design, Website
  • Technologies

    Ruby on Rails, HTML 5, CSS 3, SCSS, GitHub, Heroku, Haml, Docker Swarm, Sendgrid, PostgreSQL, jQuery, Redis, AWS, ASWS S3, Docker, Grape, Elastic Search, Trailbrather, Drone, Rollbar, Jenkins

  • Location

    Kyiv, Ukraine

  • Team

    4 Full Stack Ruby on Rails Developers

    1 UI/UX Designer

  • Timeline

    October 2016 – March 2017

  • Added business values by Syndicode

    Syndicode streamlined the work of Ukravit managers and saved their time by improving the product catalog.

    We created a product management system with a customer profile, search filters, and knowledge base. This CRM also got integration with a corporate website.

    Added business values by Syndicode
  • Catalogue and CRM

    With the help of a product management system, the content manager can add or edit product cards, change photos and descriptions, set the price and date of registration, etc.

    Syndicode created a classic functional CRM implemented and adapted for agribusiness. It allows for tracking communications with clients and distributors and filling in the information about planting crops, arable land, and other client info.

    Catalogue and CRM
  • API integration

    In addition to the standard CRM functionality, we developed an API interface for the product catalog. We established integration between the platform and the corporate website.

    API integration
  • Our contributions

    We developed CRM to streamline the everyday work of UKRAVIT managers with agro-enterprises and distributors all over Ukraine. Our system helps consultants obtain information about negotiation results and quickly solve problems with customers across the country. Also, we have established system management for the product catalog that integrates with the corporate website.

    Our contributions


  1. Growth in productivity

    The time for workflow coordination and reporting was reduced twice. Sale representatives and back-office consultants can submit any necessary information right from the field.

    Reporting and negotiations are accessible from everywhere. It resulted in the growth of work productivity.

  2. Control

    All the documents, reports, and statuses are available on the CRM platform anytime. That helps to provide better accounting and control.

  3. Remote accounting and coordination

    The sales representative does not need to visit the office for the document exchange. They can do it online.

  4. Expertise

    The sales representative has access to helpful information on products, references, manuals, and examples. They get a better understanding of all the work issues.

  5. Speed and flexibility

    The content manager can add all the necessary changes to the product right on the platform, and they will immediately appear on the site.

The CRM allows controlling the work of specialists and consultants in every region of Ukraine.

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